Nestlé Pakistan hosted a pre-launch bloggers event in Lahore for its national United for Healthier Kids campaign. The event was to create awareness amongst social media influencers about the importance of introducing children to a healthier lifestyle Aaj Se.
United for Healthier Kids is a program that aims to engage
children from the ages 3-12 and embolden parents, siblings and teachers to
motivate them. Partners like Ministry of Planning, Development and Reform, Geo
Network, Jang Media Group, Lahore Grammar Schools have joined Nestlé Pakistan
to influence the behavior of young children.
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| Nestlé Corporate Media Manager Atika takes the stage -TDF |
The information session revealed the deplorable state of our
kids’ health. Here are some of the
startling facts in numbers:
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- Pakistan one of 34 countries where 90% of the global malnutrition problem lies.
- 1 out of 3 Pakistani children is iron deficient.
- 43.7% children under the age of 5 have stunted growth.
- 31.5% children are underweight.
The movement features three major resolutions:
1. Move More Sit Less
As the famous saying goes ‘a healthy body leads to a healthy
mind’ which is why the first and foremost objective is to get children involved
in physical activities. Using the laptop, tablet or gaming console for longer
periods of time should be discouraged and children should join at least one
sport to get their daily dose of exercise.
2. Choose to Drink Water
Not many people realize how essential it is to stay
hydrated. The reality of the situation is that 89% people are under-hydrated in
winters while 54% don’t drink enough water in summers. Water or freshly squeezed
fruit juice should be given to children instead of fizzy drinks.
3. Choose Nutritiously Varied Options
It is vital to construct a healthy and well balanced diet
plan for children to ensure they receive the recommended amount of all major
food groups. It is a common misconception that taking small meals after a short
interval is the key to losing weight when one proper meal is the way to go.
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| Recording all the action -TDF |
The event featured a quiz competition to test the minds of
bloggers present. Keeping with the ‘Move More Sit Less’ theme, a game of
musical chairs was next. Also inspired by cricketer Misbah-ul-Haq, around 20
boys and girls took the Misbah pushup challenge completing 10 pushups.
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| United for a behtar kal aaj se -TDF |
To get more information on the campaign follow the hashtag
#U4HKAajSe on Facebook Twitter and Instagram.
